Star Wars practically invented the concept of Licensed film merchandise back in the 1970’s and since then has spawned a legacy of consumer products that is unrivaled with a huge range of companies producing an amazingly broad and diverse range of Star Wars products.

A host of these companies will be taking part in the fun at Star Wars Celebration Europe at ExCeL London July 13-15 2007 Europe’s ultimate party to celebrate the 30th Anniversary of Star Wars.

We are please to announce the first batch of exhibitors, each of whom will have a presence in the main event halls.

HASBRO

Hasbro will be celebrating with fans at Star Wars Celebration Europe!

To commemorate the 30th anniversary of Star Wars, Hasbro has launched a range of out of this world Star Wars toys. Celebration Europe presents the perfect opportunity to share our exciting range with Star Wars greatest fans!

The 30th anniversary range includes 60 brand new awesome action figures featuring characters from all six episodes and each figure comes with a unique 30th anniversary Star Wars coin.

The 30th anniversary action figures will be on show on the Hasbro booth at Celebration Europe along with other exciting products including the Force Action Lightsaber, the first ever lightsaber activated at the touch of a button, plus the brilliant Star Wars Transformers range.

The Hasbro booth will also include exciting interactive areas so that fans can get up close and personal with their favourite toys and games!

LEGO

Celebrating 30 years since the first film hit cinema screens worldwide, LEGO launches its brand new collection of iconic vehicles and mini-figures at Star Wars Celebration Europe.

See the unveiling of the brand new product range, the adult fan area with over-sized Star Wars models, and get the chance to build your own galactic battle with the LEGO mosaic building event and model building competition.

Visitors will also be able to play the highly successful LEGO Star Wars, video games, or simply take it all in on the LEGO Star Wars, large screen.

Not only that but LEGO will also be unveiling the much-hyped Ultimate Collectors Millennium Falcon – the largest LEGO model ever made!

TOPPS/WIZKIDS

Topps Trading cards were the first licensed Star Wars product way back then, so its a natural fit for Topps Europe and Wizkids to take a key role at Celebration Europe. Along with the new Star Wars Pocket Model Trading Card Game there will be some surprises in store.  Along with exclusive Star Wars Celebration Europe game lines Topps / Wizkids will be running demonstrations of the Pocket Model game and there will be quick – fire tournaments for all the family with galactic prizes!

Fans will also be able to purchase exclusive Star Wars merchandise, and get their hands on cosmic promotional items at the Topps/Wizkids booth.